Essential of Marketing Strategies Samples †MyAssignmenthelp.com

Question: Discuss about the Essential of Marketing Strategies. Answer: Introduction Constructing a marketing plan is essential to counter any challenge that might interrupt the expected outcome of the plan. Additionally, amarketing plan contains many essential elements in it; however, all such elements have different scope for different kinds of marketing plan (Krasnikov and Jayachandran 2013). The current study is aimed at online marketing for my fashion clothing organisation. This will need a systematic and a more structured planning to execute as per the expectations and to monitor the tracking of the progress. Marketing plan: Target customers The product chosen for promoting it online is the fashionable kids clothing. The first step will be defining the target customer with the promotion (Morgan 2012). The target customer for the products is definitely the kids; however, the promotion is aimed at attracting the baby boomer group. They are the one who all will purchase the cloths for their kids. Additionally, my organisation sells kids clothing of premium price, therefore the target customers will be upper-middle class in the UK. Selected platform Social media platforms will definitely be used; however, this is important to decide the feasible platform (Truong and Hall 2013). This will help in grab the attention of baby boomers and will help to reach the target audience. Additionally, my organisation will be using online marketing plan through Facebook and Twitter marketing strategy in order to reach the target customers. At present, Facebook is the largest social media site with 2 billion monthly active users and Twitter has 330 million users globally in 2017. Online marketing plan My organisations PR team is going to open social media accounts on Facebook and Twitter. Thereafter, we shall be discussing about the goals and USP of our kids clothing section. Through social media, it would be easier to reach the customers through short videos, images and texts. Facebook and Twitter provide the opportunity to give advertisements on their sites at minimum pricing. As the organisation is in UK, the PR team will research about demographics. Thereafter, the PR needs to choose the schedule of the Facebook and Twitter marketing. This is really important and this should be really attractive in social media pages. Innovation has a big role to play in planning the Ad content. The Ad content will include some connecting words such as yours. This will also include some emotional words such as comforting and relaxing. The Ad content will be full of few images of best selling cloths. This is required to influence the buying behaviour of customers. An Ad containing attractive conveyable messages with some attractive images, status, videos, texts, stories and links do help in grabs the attention of the customers (Smith, Fischer and Yongjian 2012). Engaging the users on Facebook and Twitter is most important thing and my PR team will interact first with the customers and in case, customers ask about any query, the PR team will answer back politely. In order to engage the customers on online marketing plan, it will need to enable the users to talk about the organisation. Moreover, PR team will also use the social media analytic tool in order to make customer satisfy and engage on social media. It is needed to lead the users into customers through social media. Posting the websites link on social media pages can increase the traffic on website. Activities Facebook Twitter Social media site focus Mainly content, images, stories Mainly videos and images Company brand presence Facebook Business Page Profile page (hashtag) Viral brand exposure Likes, comments and share Retweets or follows Impact on web traffic Direct link of website and e-commerce Direct link with content posted Advertising opportunities Facebook ads Premium ads Sponsored ads Promoted tweets Promoted trends Promoted accounts Content posting time Between 1pm 7pm Between 9pm 11pm Table: Social media marketing plan (Source: Self-develop) Budget This is another very important segment of the online marketing for the chosen product. This should be pre-planned in order to bear the expenditures required for the online marketing (Potocan 2016). The cost of online marketing will be approximately around 250 every month. The online marketing will continue till 12 months ever since its start. The cost is mentioned for a single month. Both Facebook and Twitter platforms will be used for 12 months in order to reach the target customers. Monitoring the online marketing campaign The tracking of the performance can be done with the help of some tricks such as assigning coupon or sales codes for placing each advertisement. It is important to measure the conversion rates at the selected social media platforms. This will be calculates based on hits per day. The number of hits per day will definitely tell that whether everything is going as according to the plan or there is a need to bring some changes in the existing ad quality (Ludwig et al. 2013). Moreover, ROI (Return of Investment) tactics can be helpful to understand the conversion rate (Berthon et al. 2012). Moreover, tracking and analysing the online activities can be done by social media analytical tools like Socialbakers, Google Analytics, Buffer, Buffer and others. My organisation will use Hotsuite software in order to engage the customers and to understand the minds of the customers. Approach to gain agreement for the marketing plan At first, building coalition among all the departments is needed and the online marketing plan will be sent to the departments for understanding. Thereafter, the approach to get the agreement on the constructed marketing plan will be to send an approval seeking letter to the senior department of the company. This is required as the required budget and the related resources need a significant investment. An investment can never happen without a proper concern from the companys directors. Additionally, a detailed plan including the expenses and the related activities are needed to be presented to the directors of the company. The marketing plan can never happen without a significant approval from the directors of the company (McDonald and Wilson 2016). The senior marketer needs to create a vision of the marketing plan it is more like a projection to the executive boards. Moreover, the originator of the plan must not leak all the information about the marketing before the presentation. Keeping the plan fresh and delivering the presentation with confidence pulls better chance to approve it. Evaluation measures for the marketing plan There are various ways, which can be used to measure or evaluate the effectiveness of an implemented marketing plan. Those ways include but are not limited to such as Return on Investment (ROI), Brand Value, Customer Satisfaction and Market Share. For the particular online marketing plan, two strategies will be sued to evaluate the effectiveness of it. The first of the strategy is the Brand Value. The purpose behind the online marketing was to get strong responses on the chosen products (Krasnikov and Jayachandran 2013). It all depends on how they execute the plan. This also depends hugely on the companys directors as their supports are utterly required. Their approval will only support the plan with the required funding and the related resources. Moreover, the Ad team needs to be innovative in giving the Ad an attractive look. It is indeed necessary that the Ad is worth grabbing. This simply means that the objective will serve in enhancing the brand recognition into a wider customer base. An online marketing will eventually help in reaching to a wider customer base. Moreover, the number of hit in the different chosen social media platforms for the chosen Ad will define the level of success achieved. The level of brand recognition will define a particular level of success achieved. Another method of evaluation will be the Market Share. An elevated market share will define the differences occurred due to the change marketing strategies. Market shares will only define the elevation when there is a rise in the sales or there is a good response to the chosen product line (Kumar and Mirchandani 2012). Conclusion The fashion clothing organisation has its significance presence in the United Kingdom or in some other parts of world. The company has earned good reputation in the retailing industry. However, the rising competition in the retailing industry for cheaper prices and quality product has created the urgency to have an effective strategy to capture the existing and the other new market with some effective marketing strategies. The study has exactly produced the same outcome. The senior marketing manager in the selected company has planned some effective online marketing strategies for some specifically highly selling products of it. The plan is very effective and so the selected product line. References Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. 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