Benefits And Benefits Of Employee Motivation - 2814 Words

Introduction Employee motivation through the use of rewards systems has been used for a millennia as people tend to be motivated to work harder when offered rewards for good work. The 21st century has experienced major changes liked to motivation within the public sector where professionals are today looking for a wider verity of motivators and not limited to financial incentives (Sandhya Kumar 2011). This makes challenging for managers and professional at work to coordinate and deliver high quality working environments and facilities so as to ensure the company professional remain on the job. Today a company workforce has become very choosy and they are becoming more particular on different aspect such as how they are treated and addressed by the superiors while at work. This has resulted public service motivation strategies greatly varying whereby professional are not limited to financial rewards and many professionals are actually concentrating on other forms of motivation besides money. To enhance motivation in the right manner at work and ensure high performance among employee it’s important to implement a wide range of motivational rewards approaches and strategies which will cater for each individual staff member’s needs (Dent Holton 2009). This requires for direct involvement of the employee on most decision-making processes as this allows for the motivational drivers to be identified and implemented. Literature Review on managing successful rewards motivationShow MoreRelatedImpact of Employee Benefits on Work Motivation and Productivity3343 Words   |  14 PagesInternational Journal of Career Management Emerald Article: Impact of employee benefits on work motivation and productivity Jon-Chao Hong, Sung-De Yang, Li-Jung Wang, En-Fu Chiou, Fan-Yin Su, sui-Lan Huang Article information: To cite this document: Jon-Chao Hong, Sung-De Yang, Li-Jung Wang, En-Fu Chiou, Fan-Yin Su, sui-Lan Huang, (1995),Impact of employee benefits on work motivation and productivity, International Journal of Career Management, Vol. 7 Iss: 6 pp. 10 - 14 Permanent link to this document:Read MoreHow Employees Can Be Motivated To Higher Levels Of Performance By Better Compensation Packages1732 Words   |  7 Pagesbetween employer and employee. In today’s highly competitive market, organisations are often faced with increased competition from both domestic and foreign markets. To be able to stay competitive, attract and retain quality employees, it is imperative that the organisation have a compensation package that is valuable to its employees (Naresh 1998). Although between employer and employee there is an exchange of money for labour, there is a driver which enables the employee to do the required taskRead MoreImportance and Roles of Employee Compensation1415 Words   |  6 Pagesconsidering the salary and the benefits offered by and employer is important. Many benefits play a critical role in the lives of employees and their families by assisting in health needs, future financial security, needed absences from work, and more. Benefits may include programs like paid time off, medical insurance, dental insurance, disability, life insurance, retirement benefits, family leave, education and training programs, bonuses, commissions, and stock options. Employee compensation was first introducedRead MoreHow Human Resource Management Is The Need For Labour1009 Words   |  5 Pagesrole of employee motivation is something that both employers and employees should be aware of. There are many clear benefits to having an stellar workforce for organizations. For example, for an organization to achieve organizational excellence they need to determine what drives each employee. This can be achieved by an employer simply by taking the time to connect with their employees and implementing work related goals. As a result, the organization benefits because the employee will benefit. ThisRead MoreOrganizational Structure Of The Business Organization1741 Words   |  7 Pageswith jack focused on a number of areas. These include the issue of motivation, team or group work as well as the organizational structure of the business organization. The questions revolved around how he managed the issue of employee motivation, when to motivate the employe es as well as the reasons behind employee motivation. In addition, the other questions covered the opinions of Jack relevant to the issue of teamwork, the benefits accrued from teamwork, conditions for success as well as trainingsRead MoreBenefits And Benefits Of Employee Benefits1726 Words   |  7 Pagesstressful, but the addition of employee benefits can help motivate individuals to labor more productively. Improving employee workplace behavior is a challenging task that most companies face when attempting to create a positive work environment, which will increase performance and positive behavior within the organization. By integrating employee benefits, employers will receives increased levels of motivation and drive from staff to achieve business objectives. Employee benefits are nonmonetary rewardsRead MoreTHE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND PERFORMANCE1110 Words   |  5 PagesMotivation can be a key-contributing factor in employee performance. It is of great importance to an organization to recognize ways in which it can use employee motivation to positively affect employee performance. The methods used by organizations to motivate its employees are essential in determining how they affect employee performance. There are both positive and negative motivational tools that may be explored. The purpose of this paper is to examine the relationship between motivation andRead MoreDesigning a Reward System Essay1064 Words   |  5 Pagessupervisor will implement a reward system. Employee award systems are used for motivation to ones employees, with the goal being not to just meet expectations but to exceed them performing at their best capabilities. This system includes all benefits monetary and non-monetary that proves t o be worth something to the employee. Implementing a reward system for a human services organization will help ensure basic needs are met, competitive benefits are offered, benefits are equally distributed, and empoyeesRead MoreMotivation And Retention At It Organization Analysis1188 Words   |  5 PagesMotivation Retention in IT Organization Analysis There are two types of turnover, voluntary turnover happens when the employee makes the decision to leave and involuntary turnover is when employees has no choice in their termination (Schmitz, 2012). Every month or sooner managers experience some of their exceedingly qualified employees leave the company. After realizing that their company is becoming less profitable is when they begin to wonder why and brainstorm on ways to retain them. In InformationRead MoreMicrosofts Human Resource Management Strategy679 Words   |  3 PagesMicrosoft Corporation Importance of Strategic Human Resource Management Talent Management Strategies Compensation and benefit packages for employees Policies and practices for Labor relations management Comparison with the Competitors Conclusion OBJECTIVES OF THE HRM STRATEGY To design effective talent management strategies; including recruitment and selection, motivation and retention, performance management, etc. To design competitive salary and compensation packages and decide their major

Romanticism vs. Realism Essay - 848 Words

The main ideas of the period of Romanticism were largely based on self expression, free will and the ability to act on that will, spontaneity, individualism and the prospect to shape your own life. The thoughts of the realists pertained to more concrete aspects of the here and now and emphasize that the things that matter are unavoidable truths. In the Narrative of the Life of Fredrick Douglass, his ideas of human potential and self exploration towards becoming part of the proclaimed freedoms and opportunities of America precisely sum up the ideas of the Romantic period. These ideas not only closely relate to the slaves of the time that were going through the same injustices of Douglas, but many lower class divisions of society in all of†¦show more content†¦He displayed acts of heroicism and acts of courage. It seems like Hedda and Ivan wallowed in their own despair, not even making the best of there situations, but instead feeling sorry for themselves without displaying the aspect of free will that the Romanic writer emphasized in their characters. In the story, the lady with the Dog, Dmitri has some of the same feelings that Hedda had. He began to feel like he had been talked into marriage at an early age, and complains that his wife looks twice as old as he does. He gets feelings of boredom and is deceptive. Dmitri is very opposite Douglas, but the fact that he is a bit of a ladies man, makes him more of an opportunist than the characters in the other two stories. Dmitri, like Hedda and Ivan seems to pity himself and it is not until the end of the story that he tries to look toward the future. All of the characters display some similarities but the differences in Douglas and the other three are far more drastic. He goes on to gain his freedom, which happened to have been purchased by two British ladies, but the other characters didnt show his heroic enthusiasm. Douglas did not drown himself in his self pity like they all did, and he came of the bad situation that he was in much better than all the rest of them. The comparison of the Narrative of the Life of Fredrick Douglas to the three storiesShow MoreRelatedRomanticism vs Realism2268 Words   |  10 PagesCast of Madame Bovary: A Study of Realism and Romanticism Through the Characters of the Novel Gustave Flaubert is considered one of the most influential novelists of the Realist period. His most famous work, Madame Bovary, earned both heavy criticism and fame for its controversial style and mockery of Romanticism. The novel itself even went to trial, being banned for a while due to immorality (Various, 1). Many elements commonly found in Romantic novels were criticized and, to an extent, parodiedRead MoreHuckleberry Finn: Realism vs. Romanticism1010 Words   |  5 PagesHuckleberry Finn: Realism vs. Romanticism The Adventures of Huckleberry Finn, written by Mark Twain, mainly takes place on the Mississippi River, as Huck and Jim pursue their freedom. They persevere through many obstacles and learn life lessons along the way. Twain uses these characters to depict the significance of friendship over societys moral structure. He demonstrates characteristics of both Romanticism and Realism in his novel to express his ideas of that time period. Romanticism is based on theRead More Realism vs. Romanticism in Hawthornes Young Goodman Brown Essay2595 Words   |  11 Pages     Ã‚   Nathaniel Hawthorne’s classic tale â€Å"Young Goodman Brown† is a good example of a short story embodying both characteristics of realism and characteristics of romanticism. M. H. Abrams defines romantic themes in prominent writers of this school in the late eighteenth and early nineteenth centuries as being five in number: (1) innovations in the materials, forms and style; (2) that the work involve a â€Å"spontaneous overflow of powerful feelings†; (3) that external nature be a persistent subjectRead MoreRomanticism and Realism: Examples of Mark Twain and Herman Melville Novels1398 Words   |  6 PagesEnglish Essay Rough Draft Romanticism and realism are two very different styles of writings. They both came about in the 19th century. Writing through romanticism is a way to express your emotions in a deeper way, but writing through realism is a way to express your true feelings about how the world is. In Herman Melville’s Moby Dick he uses romanticism to express his point. In The War Prayer by Mark Twain, the speaker talks about the real aspects of war. Romanticism first came about in the 18thRead MoreIwt Task 1 Essay1698 Words   |  7 PagesRealism versus Pop Art In this life, there are many forms of art or art â€Å"movements† to speak of. How we interpret art is a very subjective thing. What a person sees and feels when looking at art greatly depends on their upbringing, their values, and even their mood at the time of viewing. Could something dark and lacking color be art? What about a comic strip in the newspaper or the billboard down the street? Again, interpretation and taste in art is individual. I elected to explore into the twoRead MoreEssay on Emily Brontes Wuthering Heights - A Great Romantic Novel835 Words   |  4 Pagescharacters performing dangerous self-explorations that take them to hell, and not always back (Agatucci, 13).    Wuthering Heights, by Emily Bronte, is an excellent example of a great Romantic novel, especially of the kind of romanticism known as Dark Romanticism. There are many different Romantic elements found in this novel, making it a masterpiece of the period. These elements include that fact that it is most definitely one strange story that is very original, emotionally charged, and imaginativeRead MoreAnalysis Of John Steinbeck s The Grapes Of Wrath 1594 Words   |  7 Pagesborrowing from other languages and cultures, unconventional use of metaphors, metanarrative, fragmentation, and parallax. A reaction against romanticism, an interest in scientific method, the systematizing of the study of documentary history, and the influence of rational philosophy all affected the start of realism. In American literature, the term realism encompasses the period of time from the Civil War to the turn of the century during which William Dean Howells, Rebecca Harding Davis, HenryRead MoreRealism and the Humanities 1718 Words   |  7 PagesRealism in and of itself is a broad subject, and has many different areas that can be discussed. The Realism Movement directly challenged Romanticism and the romanticists, because it was more interested in showing how things were, rather than feelings, beauty, and subjectivity that the romantics favored. Many things were gained from the movement, and its effects still stay around today. This is obvious in various works, like Chekhov and Ibsen, and in artwork that is still revered today. The RealismRead MoreRealistic Vs Abstract Art1555 Words   |  7 PagesUniversity of Houston – Downtown Realistic vs Abstract Art Comparison of John Sargent Noble and Jackson Pollock Artworks Michael Crowley Art 1310 Sharon Worley April 17, 2017 In today’s society we feel a constant need for expressing, or venting, our disgust towards the disappointing events happening across the world. Throughout history, and even today, we see harsh treatment of people because they didn’t meet the â€Å"norm† of skin color, sexuality, nationality, ideas, creativeness, genderRead MoreEssay on Renaissance vs Neoclassicism1295 Words   |  6 PagesTrefren, D Renaissance VS Neoclassicism How could two periods such as the Neoclassicism and the Renaissance be so successful and be focused on very different things? Neoclassicism and the Renaissance are two major periods in the history of art during which different forms of art including architecture, painting, music and visual arts, significantly advanced. It was during these periods, different artists became very famous as a result of the masterpieces reflecting how the ideologies and artistic

Essential of Marketing Strategies Samples †MyAssignmenthelp.com

Question: Discuss about the Essential of Marketing Strategies. Answer: Introduction Constructing a marketing plan is essential to counter any challenge that might interrupt the expected outcome of the plan. Additionally, amarketing plan contains many essential elements in it; however, all such elements have different scope for different kinds of marketing plan (Krasnikov and Jayachandran 2013). The current study is aimed at online marketing for my fashion clothing organisation. This will need a systematic and a more structured planning to execute as per the expectations and to monitor the tracking of the progress. Marketing plan: Target customers The product chosen for promoting it online is the fashionable kids clothing. The first step will be defining the target customer with the promotion (Morgan 2012). The target customer for the products is definitely the kids; however, the promotion is aimed at attracting the baby boomer group. They are the one who all will purchase the cloths for their kids. Additionally, my organisation sells kids clothing of premium price, therefore the target customers will be upper-middle class in the UK. Selected platform Social media platforms will definitely be used; however, this is important to decide the feasible platform (Truong and Hall 2013). This will help in grab the attention of baby boomers and will help to reach the target audience. Additionally, my organisation will be using online marketing plan through Facebook and Twitter marketing strategy in order to reach the target customers. At present, Facebook is the largest social media site with 2 billion monthly active users and Twitter has 330 million users globally in 2017. Online marketing plan My organisations PR team is going to open social media accounts on Facebook and Twitter. Thereafter, we shall be discussing about the goals and USP of our kids clothing section. Through social media, it would be easier to reach the customers through short videos, images and texts. Facebook and Twitter provide the opportunity to give advertisements on their sites at minimum pricing. As the organisation is in UK, the PR team will research about demographics. Thereafter, the PR needs to choose the schedule of the Facebook and Twitter marketing. This is really important and this should be really attractive in social media pages. Innovation has a big role to play in planning the Ad content. The Ad content will include some connecting words such as yours. This will also include some emotional words such as comforting and relaxing. The Ad content will be full of few images of best selling cloths. This is required to influence the buying behaviour of customers. An Ad containing attractive conveyable messages with some attractive images, status, videos, texts, stories and links do help in grabs the attention of the customers (Smith, Fischer and Yongjian 2012). Engaging the users on Facebook and Twitter is most important thing and my PR team will interact first with the customers and in case, customers ask about any query, the PR team will answer back politely. In order to engage the customers on online marketing plan, it will need to enable the users to talk about the organisation. Moreover, PR team will also use the social media analytic tool in order to make customer satisfy and engage on social media. It is needed to lead the users into customers through social media. Posting the websites link on social media pages can increase the traffic on website. Activities Facebook Twitter Social media site focus Mainly content, images, stories Mainly videos and images Company brand presence Facebook Business Page Profile page (hashtag) Viral brand exposure Likes, comments and share Retweets or follows Impact on web traffic Direct link of website and e-commerce Direct link with content posted Advertising opportunities Facebook ads Premium ads Sponsored ads Promoted tweets Promoted trends Promoted accounts Content posting time Between 1pm 7pm Between 9pm 11pm Table: Social media marketing plan (Source: Self-develop) Budget This is another very important segment of the online marketing for the chosen product. This should be pre-planned in order to bear the expenditures required for the online marketing (Potocan 2016). The cost of online marketing will be approximately around 250 every month. The online marketing will continue till 12 months ever since its start. The cost is mentioned for a single month. Both Facebook and Twitter platforms will be used for 12 months in order to reach the target customers. Monitoring the online marketing campaign The tracking of the performance can be done with the help of some tricks such as assigning coupon or sales codes for placing each advertisement. It is important to measure the conversion rates at the selected social media platforms. This will be calculates based on hits per day. The number of hits per day will definitely tell that whether everything is going as according to the plan or there is a need to bring some changes in the existing ad quality (Ludwig et al. 2013). Moreover, ROI (Return of Investment) tactics can be helpful to understand the conversion rate (Berthon et al. 2012). Moreover, tracking and analysing the online activities can be done by social media analytical tools like Socialbakers, Google Analytics, Buffer, Buffer and others. My organisation will use Hotsuite software in order to engage the customers and to understand the minds of the customers. Approach to gain agreement for the marketing plan At first, building coalition among all the departments is needed and the online marketing plan will be sent to the departments for understanding. Thereafter, the approach to get the agreement on the constructed marketing plan will be to send an approval seeking letter to the senior department of the company. This is required as the required budget and the related resources need a significant investment. An investment can never happen without a proper concern from the companys directors. Additionally, a detailed plan including the expenses and the related activities are needed to be presented to the directors of the company. The marketing plan can never happen without a significant approval from the directors of the company (McDonald and Wilson 2016). The senior marketer needs to create a vision of the marketing plan it is more like a projection to the executive boards. Moreover, the originator of the plan must not leak all the information about the marketing before the presentation. Keeping the plan fresh and delivering the presentation with confidence pulls better chance to approve it. Evaluation measures for the marketing plan There are various ways, which can be used to measure or evaluate the effectiveness of an implemented marketing plan. Those ways include but are not limited to such as Return on Investment (ROI), Brand Value, Customer Satisfaction and Market Share. For the particular online marketing plan, two strategies will be sued to evaluate the effectiveness of it. The first of the strategy is the Brand Value. The purpose behind the online marketing was to get strong responses on the chosen products (Krasnikov and Jayachandran 2013). It all depends on how they execute the plan. This also depends hugely on the companys directors as their supports are utterly required. Their approval will only support the plan with the required funding and the related resources. Moreover, the Ad team needs to be innovative in giving the Ad an attractive look. It is indeed necessary that the Ad is worth grabbing. This simply means that the objective will serve in enhancing the brand recognition into a wider customer base. An online marketing will eventually help in reaching to a wider customer base. Moreover, the number of hit in the different chosen social media platforms for the chosen Ad will define the level of success achieved. The level of brand recognition will define a particular level of success achieved. Another method of evaluation will be the Market Share. An elevated market share will define the differences occurred due to the change marketing strategies. Market shares will only define the elevation when there is a rise in the sales or there is a good response to the chosen product line (Kumar and Mirchandani 2012). Conclusion The fashion clothing organisation has its significance presence in the United Kingdom or in some other parts of world. The company has earned good reputation in the retailing industry. However, the rising competition in the retailing industry for cheaper prices and quality product has created the urgency to have an effective strategy to capture the existing and the other new market with some effective marketing strategies. The study has exactly produced the same outcome. The senior marketing manager in the selected company has planned some effective online marketing strategies for some specifically highly selling products of it. The plan is very effective and so the selected product line. References Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Krasnikov, A. and Jayachandran, S., 2013, May. The relative impact of marketing, research-and-development, and operations capabilities on firm performance. American Marketing Association. Kumar, V. and Mirchandani, R., 2012. Increasing the ROI of social media marketing.MIT Sloan Management Review,54(1), p.55. Ludwig, S., De Ruyter, K., Friedman, M., Brggen, E.C., Wetzels, M. and Pfann, G., 2013. More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates.Journal of Marketing,77(1), pp.87-103. McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Morgan, N.A., 2012. Marketing and business performance.Journal of the Academy of Marketing Science,40(1), pp.102-119. Potocan, V., 2016. Marketing Capabilities For Innovation-based Competitive Advantage in the Slovenian Market.Journal of Innovative Issues and Approaches in Social Sciences,6(1), pp.118-134. Serra, F., Pointon, J. and Abdou, H., 2012. Factors influencing the propensity to export: A study of UK and Portuguese textile firms.International Business Review,21(2), pp.210-224. Smith, A.N., Fischer, E. and Yongjian, C., 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?.Journal of Interactive Marketing,26(2), pp.102-113. Truong, V.D. and Hall, C.M., 2013. Social marketing and tourism: What is the evidence?.Social Marketing Quarterly,19(2), pp.110-135.