Timeline of U.S. and Soviet Relations

Course of events of U.S. furthermore, Soviet Relations Through most the last 50% of theâ 20th century, two superpowers, the United States and the Soviet Union, were involved in a battle private enterprise versus socialism and a race for worldwide mastery. Since the fall of socialism in 1991, Russia has approximately received majority rule and entrepreneur structures. In spite of these changes, leftovers of the nations cold history remain and keeps on smothering U.S. what's more, Russian relations. Year Occasion Portrayal 1922 USSR Born The Union of Soviet Socialist Republics (USSR) is built up. Russia is by a wide margin the biggest part. 1933 Formal Relations The United States officially perceives the USSR, and the nations build up political relations. 1941 Loan Lease U.S. President Franklin Roosevelt gives the USSR and different nations a large number of dollars worth of weapons and other help for their battle against Nazi Germany. 1945 Triumph The United States and Soviet Union end World War II as partners. As fellow benefactors of the United Nations, the two nations (alongside France, China, and the United Kingdom) become changeless individuals from United Nations Security Council with full veto authority over the committee's activity. 1947 Cold War Begins The battle between the United States and the Soviet Union for control in specific segments and parts of the world is named the Cold War. It will go on until 1991. Previous British Prime Minister Winston Churchill calls the division of Europe between the West and those parts commanded by the Soviet Union an Iron Curtain. American master George Kennan prompts the United States to follow an arrangement of control at the Soviet Union. 1957 Space Race The Soviets dispatch Sputnik, the first synthetic item to circle the Earth. Americans, who had unhesitatingly felt they were in front of the Soviets in innovation and science, try harder in science, building, and the general space race. 1960 Spy Charges The Soviets destroy an American covert operative plane social affair data over Russian domain. The pilot, Francis Gary Powers, was caught alive. He went through almost two years in a Soviet jail before being traded for a Soviet knowledge official caught in New York. 1960 Shoe Fits Soviet pioneer Nikita Khrushchev utilizes his shoe to strike against his work area at the United Nations while the American agent is talking. 1962 Rocket Crisis The positioning of U.S. atomic rockets in Turkey and Soviet atomic rockets in Cuba prompts the most sensational and conceivably world-breaking encounter of the Cold War. At long last, the two arrangements of rockets were evacuated. 1970s Armistice A progression of culminations and conversations, including the Strategic Arms Limitation Talks, between the United States and the Soviet Union prompted a defrosting of strains, an armistice. 1975 Space Cooperation American and Soviet space travelers connect the Apollo and Soyuz while in earth's circle. 1980 Supernatural occurrence on Ice At the Winter Olympics, the American men's hockey group scored an exceptionally amazing triumph against the Soviet group. The U.S. group went on the success the gold award. 1980 Olympic Politics The United States and 60 different nations blacklist the Summer Olympics (held in Moscow) to fight the Soviet attack of Afghanistan. 1982 War of Words U.S. President Ronald Reagan starts to allude to the Soviet Union as an abhorrent domain. 1984 Increasingly Olympic Politics The Soviet Union and a bunch of nations blacklist the Summer Olympics in Los Angeles. 1986 Catastrophe An atomic force plant in the Soviet Union (Chernobyl, Ukraine) detonates spreading tainting over an immense zone. 1986 Close to Breakthrough At a culmination in Reykjavik, Iceland, U.S. President Ronald Reagan and Soviet Premier Mikhail Gorbachev verged on consenting to take out every atomic weapon and offer the purported Star Wars resistance advances. In spite of the fact that the dealings separated, it set up for future arms control understandings. 1991 Upset A gathering of hard-liners arranges an upset against Soviet Premier Mikhail Gorbachev. They take power for under three days 1991 USSR's End In the last long periods of December, the Soviet Union broke up itself and was supplanted by 15 diverse autonomous states, including Russia. Russia respects all bargains marked by the previous Soviet Union and accept the United Nations Security Council seat in the past held by the Soviets. 1992 Free Nukes The Nunn-Lugar Cooperative Threat Reduction program dispatches to enable previous Soviet states to make sure about defenseless atomic material, alluded to as free nukes. 1994 More Space Cooperation The first of 11 U.S. space transport missions docks with the Soviet MIR space station. 2000 Space Cooperation Continues Russians and Americans possess the mutually fabricated International Space Station just because. 2002 Bargain U.S. President George Bush singularly pulls back from the Anti-Ballistic Missile Treaty marked by the two nations in 1972. 2003 Iraq War Dispute Russia firmly contradicts the American-drove intrusion of Iraq. 2007 Kosovo Confusion Russia says it will veto an American-sponsored plan to concede autonomy to Kosovo. 2007 Poland Controversy An American intend to fabricate a ballistic missile destroying rocket barrier framework in Poland draws solid Russian fights. 2008 Move of Power? In races unmonitored by universal eyewitnesses, Dmitry Medvedev is chosen president supplanting Vladimir Putin. Putin is generally expected to turn into Russia's PM. 2008 Strife in South Ossetia A rough military clash among Russia and Georgia features a developing break in U.S.- Russian relations. 2010 New START Agreement President Barack Obama and President Dmitry Medvedev sign another Strategic Arms Reduction Treaty to cut the quantity of long-run atomic weapons held by each side. 2012 Skirmish of Wills U.S. President Barack Obama marked the Magnitsky Act, which forced U.S. travel and money related limitations on human rights abusers in Russia. Russian President Vladimir Putin marked a bill, broadly observed as retaliatory against the Magnitsky Act, that restricted any United States resident from receiving youngsters from Russia. 2013 Russian Rearmament Russian President Vladimir Putin rearms the Tagil Rocket divisions with cutting edge RS-24 Yars intercontinental ballistic rockets in Kozelsk, Novosibirsk. 2013 Edward Snowden Asylum Edward Snowden, a previous CIA worker and a temporary worker for the United States government, replicated and discharged a huge number of pages of mystery U.S. government reports. Needed on criminal allegations by the U.S., he fled and was conceded shelter in Russia. 2014 Russian Missile Testing The U.S. government officially blamed Russia for having disregarded the 1987 Intermediate-Range Nuclear Forces Treaty by testing a precluded medium-run ground-propelled journey rocket and took steps to fight back as needs be. 2014 U.S. Forces Sanctions on Russia After the breakdown of the Ukraine government. Russia attaches the Crimea. The U.S. government forced reformatory authorizations for Russia's action in Ukraine. The U.S. passed the Ukraine Freedom Support Act, planned for denying certain Russian state firms of Western financing and innovation while additionally giving $350 million in arms and military hardware to Ukraine. 2016 Difference Over the Syrian Civil War Respective dealings over Syria were singularly suspended by the U.S in October 2016, after a recharged hostile on Aleppo by Syrian and Russian soldiers. Around the same time, Russian President Vladimir Putin marked a pronouncement that suspended the 2000 Plutonium Management and Disposition Agreement with the U.S., refering to the disappointment by the U.S. to agree to the arrangements thereof just as the U.S.' threatening activities that represented a danger to vital security. 2016 Allegation of Russian Meddling in American Presidential Election In 2016, American knowledge and security authorities blame the Russian government for being behind enormous digital hackings and releases that planned for affecting the 2016 U.S. presidential political race and defaming the U.S. political framework. Russian President Vladimir Putin denied preferring the possible victor of the political challenge, Donald Trump. Previous Secretary of State Hillary Clinton proposed that Putin and the Russian government intruded in the American political race process, which prompted her misfortune to Trump.

Wal-Marts Environmental Sustainability Program Essay

Wal-Marts Environmental Sustainability Program - Essay Example Since Wal-Mart is a retailer of a wide assortment of product items, management’s push into ecological manageability comes through guaranteeing that the items they sell ought to acclimate, not exclusively to the best expectations of value, however more along these lines, to consent to the products’ sway on nature. As of late, Wal-Mart started a program which would mark every item they sell as indicated by an eco rating, which intends to â€Å"measure the ecological friendliness† of the item/s (Whitney, 2009, standard. 1).Since Wal-Mart is a retailer of a wide assortment of product items, management’s push into ecological supportability comes through guaranteeing that the items they sell ought to acclimate, not exclusively to the best expectations of value, however more along these lines, to follow the products’ sway on the earth. As of late, Wal-Mart started a program which would mark every item they sell as per an eco rating, which means to â€Å"m easure the natural friendliness† of the item/s. The program would verify the company’s duty to stick to its maintainable systems. The data gave by the providers of the items would be encoded in the company’s database and an eco rating framework would be accessible to the buyers, as required. In such manner, the goal of the paper is to proffer an examination of the company’s ecological execution and how this could be upgraded by the new help.

Pizza Veloce Term Paper Example | Topics and Well Written Essays - 1250 words

Pizza Veloce - Term Paper Example To give helpful answers for requesting and getting various pizzas Products and Services: The fundamental items that will be offered by Pizza Veloce will be the wide assortment of pizzas, most which will be founded on real, Italian plans that have been utilized for a few centuries. The items will likewise incorporate side things and other littler Italian dishes, just as pastries and beverages that can be presented with the nourishments. The administrations that will be accessible by Pizza Veloce will be comprehensive of the manners by which the pizza and other food things can be conveyed to the home. The main comprises of administrations accessible online for simple associations and requesting. The second depends on conveyance benefits that are accessible for the individuals who don’t need to leave their home and are keen on requesting. The third will be in †house benefits so people have the choice of a café like environment. Every one of these administrations will be bol stered by mechanical structures for quick conveyance and a structure that improves the creation of the pizzas. Hierarchical Structure: The initial segment of the structure will be founded on various divisions and workers that will have the option to give the pizza making administrations. The primary will be a group of representatives for making the pizzas. The subsequent will be a group utilized for the conveyances. There will likewise be client care agents that will be accessible for the online administrations and others that will give in †store administrations. There will be one supervisor that disregard all activities consistently, explicitly to ensure that there are associations with all conveyances and that laborers are successful with the work. The authoritative structure will at that point move into a CEO answerable for ignoring the principle parts of the activities, a VP liable for starting new turns of events and a group that neglects the development of the Pizza Veloce. This will comprise of an on the web and disconnected showcasing supervisor, HR chief, innovation director and a contact which will work between the workplace group and the individuals who are working at the pizza organization. Every one of the authoritative structure parts will likewise comprise of supporting innovation, explicitly which will change the quantity of representatives just as the requirements which are related with the café. Expected Revenue The normal income that accompanies the pizza depends on the measure of interest which can develop from the client desires. By and large, a little pizza shop can hope to make $10,500 to $18,500 every week, if there is persistent interest. Nonetheless, there are components to consider with the expenses of the pizza joint. For instance, the expense of lease is about $8,000 every month. The expense for representatives is additionally a normal of $1200 per individual every month, with a normal 5 specialists for every week, which rises to $ every month for installment. The innovation utilized just as the structure is likewise expected to cost a normal of $10,000 to introduce and $30,000 for yearly support. The benefit every year will at that point be at a normal of $180,000 with the costs averaging $208,000. For the pizza joint to equal the initial investment, there should be three cafés which open at first, which will build the benefit to $540,000 while keeping up the misfortune at $544,000. After the subsequent year, the income will start to increase, first by $10,000 as a result of the introduced innovation and with the normal increment in benefit. There will likewise be choices to extend the chain to keep on picking up the benefit after

Language Learning Autobiography - Free Essay Example

Language Learning Autobiography Learning a new language can be a very daunting task especially when you do not have much exposure to them. My experiences with learning a new language did not begin till high school, and I honestly was not very successful at learning the new language. Mostly because I was not truly motivated to learn another language and only took it out of necessity and once in the class I was intimidated by the teacher and the pace of the class. The motivation to learn another language changed when I became a parent of a child with a cleft palate which impacted his ability to speak. But understanding language acquisition truly became important to me when I started teaching dually identified special education students and English Language Learners in the general education classroom. I was not sure how to meet their needs in the classroom. These different experiences revolving around language learning and acquisition impacted my thoughts about how much being able to access language impacts our lives, but understanding how my own life experiences played a part in my thoughts is important. High School My first exposure to learning another language began in ninth grade. I was a mediocre student at best but because I wanted to attend college it was mandatory to take a foreign language. At my school you choose between French and Spanish only. Understanding that Spanish would be a more useful language for me to learn assisted me in making my choice. Entering the class for the first time was nerve racking because I did not know what to expect and so I was already intimidated. Meeting my instructor for the first time did not help with my feelings of intimidation and unease. He was a former Army drill sergeant, and he made it very clear on day one that he had certain expectations of his students and of how his class would be paced. Looking back I can see the way my teacher gave instruction was not very effective at least not for me, and my lack of motivation and my underlying feelings of dread and frustration did not help in my learning process. When Brown (2014) discussed the models of teaching that many teachers use and stated â€Å"explanations of grammar points, memorization of lists, and exercises in translation â€Å" (p. 15) in the book it took me right back to the class I took. My teacher focused most of our classes on explaining grammar points and how they were different in English, memorization of words to be tested on, and translating sentences. But the pace of the class moved too fast for me. He expected us to pick up the new vocabulary and be able to translate it from Spanish to English and vice versa within a week. The next week he would introduce the new words and vocabulary, and expect us to be able to translate sentences again. I was a very slow learner and truly struggled in the class. I was not able to make a connection between myself and what I was learning. Because I was not being successful at learning the words and vocabulary, I struggled with translating sentences. This was very frustrating for me, and the teacher’s demeanor towards me did not help how I felt. He could not understand how much I struggled because he had my siblings in the past and they were great students in his class. This led to my feelings of dread and continued frustration. This teacher and class brought me a feeling of dread that I never was able to shake, and so I feel this hugely impacted my ability to be successful in his class. I understand now that my not being motivated to learn the language also hindered my ability to be successful. I can only imagine if this is how I felt about learning a new language how students with limited exposure to languages in their own home or beginning to take classes in an American school makes the students feel. My feelings about learning a new language changed once I had a child. Becoming a Mom Learning another language and being motivated to learn one changed once I became a parent. My son was born with a cleft palate that involved 50% of his upper palate. This deformity impacted his ability to eat but had an even bigger impact on his ability to speak. It not only impacted his expressive language but his receptive as well. He would get so frustrated because he was unable to communicate his needs. After discussing this frustration with his pediatrician and teacher, we all decided that teaching him some basic sign language would help ease the frustration he was having. We began with simple signs like more and done, and then got more elaborate as he got older until he was able to speak. Even after he began speaking he continued to struggle because he had teeth removed and this impacted his ability to make speech sounds. He was able to manipulate his tongue to create speech sounds that the majority of people used their front teeth for. He continues to struggle with manipulatin g his teeth and tongue to produce correct speech sounds so language learning has not been easy for him. This gave me a unique perspective of language learning and the challenges that some need to overcome. Some of these challenged I also see when working with dually identified students or English Language Learners in the general education setting. Teaching As a Special Education teacher I work with many students who have learning disabilities in reading but also have a ESOL classification because English is not their native language or students enrolled in our building with very limited formal education or English exposure. The exposure to these students has given me a first hand look at what struggles learning a new language can have on a student and how it can impact them socially, emotionally, and behaviorally. Pre-teens strive for acceptance by their peers, and when you enter a school with limited English or education it can have significant impact on them socially because they struggle to interact with their peers and with staff. Emotionally these students can struggle with depression and anxiety because they want to be accepted in school while maintaining their native culture and language. As Freeman and Freeman stated (2011) â€Å"we understand that our students must negotiate between the world of their families and their nativ e countries and their new world† (p. xiv). These students have to learn how to transition between their home life where they still may use their native language and traditions and school where they are using English and exposure to other customs and norms. Behaviorally these students can also struggle because they are frustrated or bored, and this can sometimes lead to disruptive behavior in the classroom. These experiences with dually identified students and English Language Learners has had a huge impact on how I see language learning. Conclusion My exposure to language learning has come from my own experiences in high school learning Spanish, to being a mom of a child with speech issues, and through my opportunities to work with dually identified special education students and English Language Learners. Being able to analyze each of these exposures to language learning has given me insight into how my students may feel as they are learning a new language. I can only hope that by analyzing these experiences and truly thinking about how they have impacted my own thoughts about learning language can benefit my students. Understanding how they may be feeling and being able to relate can only make me be a better educator and assist me in helping them be successful. References Brown, H. D. (2014). Principles of Language Learning and Teaching: A Course in Second Language Acquisition. Sixth Edition. Pearson Education, Inc. Freeman, D.E., Freeman, Y.S. (2011). Between Worlds Access to Second Language Acquisition. Third Edition. Heinemann.

Benefits And Benefits Of Employee Motivation - 2814 Words

Introduction Employee motivation through the use of rewards systems has been used for a millennia as people tend to be motivated to work harder when offered rewards for good work. The 21st century has experienced major changes liked to motivation within the public sector where professionals are today looking for a wider verity of motivators and not limited to financial incentives (Sandhya Kumar 2011). This makes challenging for managers and professional at work to coordinate and deliver high quality working environments and facilities so as to ensure the company professional remain on the job. Today a company workforce has become very choosy and they are becoming more particular on different aspect such as how they are treated and addressed by the superiors while at work. This has resulted public service motivation strategies greatly varying whereby professional are not limited to financial rewards and many professionals are actually concentrating on other forms of motivation besides money. To enhance motivation in the right manner at work and ensure high performance among employee it’s important to implement a wide range of motivational rewards approaches and strategies which will cater for each individual staff member’s needs (Dent Holton 2009). This requires for direct involvement of the employee on most decision-making processes as this allows for the motivational drivers to be identified and implemented. Literature Review on managing successful rewards motivationShow MoreRelatedImpact of Employee Benefits on Work Motivation and Productivity3343 Words   |  14 PagesInternational Journal of Career Management Emerald Article: Impact of employee benefits on work motivation and productivity Jon-Chao Hong, Sung-De Yang, Li-Jung Wang, En-Fu Chiou, Fan-Yin Su, sui-Lan Huang Article information: To cite this document: Jon-Chao Hong, Sung-De Yang, Li-Jung Wang, En-Fu Chiou, Fan-Yin Su, sui-Lan Huang, (1995),Impact of employee benefits on work motivation and productivity, International Journal of Career Management, Vol. 7 Iss: 6 pp. 10 - 14 Permanent link to this document:Read MoreHow Employees Can Be Motivated To Higher Levels Of Performance By Better Compensation Packages1732 Words   |  7 Pagesbetween employer and employee. In today’s highly competitive market, organisations are often faced with increased competition from both domestic and foreign markets. To be able to stay competitive, attract and retain quality employees, it is imperative that the organisation have a compensation package that is valuable to its employees (Naresh 1998). Although between employer and employee there is an exchange of money for labour, there is a driver which enables the employee to do the required taskRead MoreImportance and Roles of Employee Compensation1415 Words   |  6 Pagesconsidering the salary and the benefits offered by and employer is important. Many benefits play a critical role in the lives of employees and their families by assisting in health needs, future financial security, needed absences from work, and more. Benefits may include programs like paid time off, medical insurance, dental insurance, disability, life insurance, retirement benefits, family leave, education and training programs, bonuses, commissions, and stock options. Employee compensation was first introducedRead MoreHow Human Resource Management Is The Need For Labour1009 Words   |  5 Pagesrole of employee motivation is something that both employers and employees should be aware of. There are many clear benefits to having an stellar workforce for organizations. For example, for an organization to achieve organizational excellence they need to determine what drives each employee. This can be achieved by an employer simply by taking the time to connect with their employees and implementing work related goals. As a result, the organization benefits because the employee will benefit. ThisRead MoreOrganizational Structure Of The Business Organization1741 Words   |  7 Pageswith jack focused on a number of areas. These include the issue of motivation, team or group work as well as the organizational structure of the business organization. The questions revolved around how he managed the issue of employee motivation, when to motivate the employe es as well as the reasons behind employee motivation. In addition, the other questions covered the opinions of Jack relevant to the issue of teamwork, the benefits accrued from teamwork, conditions for success as well as trainingsRead MoreBenefits And Benefits Of Employee Benefits1726 Words   |  7 Pagesstressful, but the addition of employee benefits can help motivate individuals to labor more productively. Improving employee workplace behavior is a challenging task that most companies face when attempting to create a positive work environment, which will increase performance and positive behavior within the organization. By integrating employee benefits, employers will receives increased levels of motivation and drive from staff to achieve business objectives. Employee benefits are nonmonetary rewardsRead MoreTHE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION AND PERFORMANCE1110 Words   |  5 PagesMotivation can be a key-contributing factor in employee performance. It is of great importance to an organization to recognize ways in which it can use employee motivation to positively affect employee performance. The methods used by organizations to motivate its employees are essential in determining how they affect employee performance. There are both positive and negative motivational tools that may be explored. The purpose of this paper is to examine the relationship between motivation andRead MoreDesigning a Reward System Essay1064 Words   |  5 Pagessupervisor will implement a reward system. Employee award systems are used for motivation to ones employees, with the goal being not to just meet expectations but to exceed them performing at their best capabilities. This system includes all benefits monetary and non-monetary that proves t o be worth something to the employee. Implementing a reward system for a human services organization will help ensure basic needs are met, competitive benefits are offered, benefits are equally distributed, and empoyeesRead MoreMotivation And Retention At It Organization Analysis1188 Words   |  5 PagesMotivation Retention in IT Organization Analysis There are two types of turnover, voluntary turnover happens when the employee makes the decision to leave and involuntary turnover is when employees has no choice in their termination (Schmitz, 2012). Every month or sooner managers experience some of their exceedingly qualified employees leave the company. After realizing that their company is becoming less profitable is when they begin to wonder why and brainstorm on ways to retain them. In InformationRead MoreMicrosofts Human Resource Management Strategy679 Words   |  3 PagesMicrosoft Corporation Importance of Strategic Human Resource Management Talent Management Strategies Compensation and benefit packages for employees Policies and practices for Labor relations management Comparison with the Competitors Conclusion OBJECTIVES OF THE HRM STRATEGY To design effective talent management strategies; including recruitment and selection, motivation and retention, performance management, etc. To design competitive salary and compensation packages and decide their major

Romanticism vs. Realism Essay - 848 Words

The main ideas of the period of Romanticism were largely based on self expression, free will and the ability to act on that will, spontaneity, individualism and the prospect to shape your own life. The thoughts of the realists pertained to more concrete aspects of the here and now and emphasize that the things that matter are unavoidable truths. In the Narrative of the Life of Fredrick Douglass, his ideas of human potential and self exploration towards becoming part of the proclaimed freedoms and opportunities of America precisely sum up the ideas of the Romantic period. These ideas not only closely relate to the slaves of the time that were going through the same injustices of Douglas, but many lower class divisions of society in all of†¦show more content†¦He displayed acts of heroicism and acts of courage. It seems like Hedda and Ivan wallowed in their own despair, not even making the best of there situations, but instead feeling sorry for themselves without displaying the aspect of free will that the Romanic writer emphasized in their characters. In the story, the lady with the Dog, Dmitri has some of the same feelings that Hedda had. He began to feel like he had been talked into marriage at an early age, and complains that his wife looks twice as old as he does. He gets feelings of boredom and is deceptive. Dmitri is very opposite Douglas, but the fact that he is a bit of a ladies man, makes him more of an opportunist than the characters in the other two stories. Dmitri, like Hedda and Ivan seems to pity himself and it is not until the end of the story that he tries to look toward the future. All of the characters display some similarities but the differences in Douglas and the other three are far more drastic. He goes on to gain his freedom, which happened to have been purchased by two British ladies, but the other characters didnt show his heroic enthusiasm. Douglas did not drown himself in his self pity like they all did, and he came of the bad situation that he was in much better than all the rest of them. The comparison of the Narrative of the Life of Fredrick Douglas to the three storiesShow MoreRelatedRomanticism vs Realism2268 Words   |  10 PagesCast of Madame Bovary: A Study of Realism and Romanticism Through the Characters of the Novel Gustave Flaubert is considered one of the most influential novelists of the Realist period. His most famous work, Madame Bovary, earned both heavy criticism and fame for its controversial style and mockery of Romanticism. The novel itself even went to trial, being banned for a while due to immorality (Various, 1). Many elements commonly found in Romantic novels were criticized and, to an extent, parodiedRead MoreHuckleberry Finn: Realism vs. Romanticism1010 Words   |  5 PagesHuckleberry Finn: Realism vs. Romanticism The Adventures of Huckleberry Finn, written by Mark Twain, mainly takes place on the Mississippi River, as Huck and Jim pursue their freedom. They persevere through many obstacles and learn life lessons along the way. Twain uses these characters to depict the significance of friendship over societys moral structure. He demonstrates characteristics of both Romanticism and Realism in his novel to express his ideas of that time period. Romanticism is based on theRead More Realism vs. Romanticism in Hawthornes Young Goodman Brown Essay2595 Words   |  11 Pages     Ã‚   Nathaniel Hawthorne’s classic tale â€Å"Young Goodman Brown† is a good example of a short story embodying both characteristics of realism and characteristics of romanticism. M. H. Abrams defines romantic themes in prominent writers of this school in the late eighteenth and early nineteenth centuries as being five in number: (1) innovations in the materials, forms and style; (2) that the work involve a â€Å"spontaneous overflow of powerful feelings†; (3) that external nature be a persistent subjectRead MoreRomanticism and Realism: Examples of Mark Twain and Herman Melville Novels1398 Words   |  6 PagesEnglish Essay Rough Draft Romanticism and realism are two very different styles of writings. They both came about in the 19th century. Writing through romanticism is a way to express your emotions in a deeper way, but writing through realism is a way to express your true feelings about how the world is. In Herman Melville’s Moby Dick he uses romanticism to express his point. In The War Prayer by Mark Twain, the speaker talks about the real aspects of war. 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There are many different Romantic elements found in this novel, making it a masterpiece of the period. These elements include that fact that it is most definitely one strange story that is very original, emotionally charged, and imaginativeRead MoreAnalysis Of John Steinbeck s The Grapes Of Wrath 1594 Words   |  7 Pagesborrowing from other languages and cultures, unconventional use of metaphors, metanarrative, fragmentation, and parallax. A reaction against romanticism, an interest in scientific method, the systematizing of the study of documentary history, and the influence of rational philosophy all affected the start of realism. In American literature, the term realism encompasses the period of time from the Civil War to the turn of the century during which William Dean Howells, Rebecca Harding Davis, HenryRead MoreRealism and the Humanities 1718 Words   |  7 PagesRealism in and of itself is a broad subject, and has many different areas that can be discussed. The Realism Movement directly challenged Romanticism and the romanticists, because it was more interested in showing how things were, rather than feelings, beauty, and subjectivity that the romantics favored. Many things were gained from the movement, and its effects still stay around today. This is obvious in various works, like Chekhov and Ibsen, and in artwork that is still revered today. The RealismRead MoreRealistic Vs Abstract Art1555 Words   |  7 PagesUniversity of Houston – Downtown Realistic vs Abstract Art Comparison of John Sargent Noble and Jackson Pollock Artworks Michael Crowley Art 1310 Sharon Worley April 17, 2017 In today’s society we feel a constant need for expressing, or venting, our disgust towards the disappointing events happening across the world. Throughout history, and even today, we see harsh treatment of people because they didn’t meet the â€Å"norm† of skin color, sexuality, nationality, ideas, creativeness, genderRead MoreEssay on Renaissance vs Neoclassicism1295 Words   |  6 PagesTrefren, D Renaissance VS Neoclassicism How could two periods such as the Neoclassicism and the Renaissance be so successful and be focused on very different things? Neoclassicism and the Renaissance are two major periods in the history of art during which different forms of art including architecture, painting, music and visual arts, significantly advanced. It was during these periods, different artists became very famous as a result of the masterpieces reflecting how the ideologies and artistic

Essential of Marketing Strategies Samples †MyAssignmenthelp.com

Question: Discuss about the Essential of Marketing Strategies. Answer: Introduction Constructing a marketing plan is essential to counter any challenge that might interrupt the expected outcome of the plan. Additionally, amarketing plan contains many essential elements in it; however, all such elements have different scope for different kinds of marketing plan (Krasnikov and Jayachandran 2013). The current study is aimed at online marketing for my fashion clothing organisation. This will need a systematic and a more structured planning to execute as per the expectations and to monitor the tracking of the progress. Marketing plan: Target customers The product chosen for promoting it online is the fashionable kids clothing. The first step will be defining the target customer with the promotion (Morgan 2012). The target customer for the products is definitely the kids; however, the promotion is aimed at attracting the baby boomer group. They are the one who all will purchase the cloths for their kids. Additionally, my organisation sells kids clothing of premium price, therefore the target customers will be upper-middle class in the UK. Selected platform Social media platforms will definitely be used; however, this is important to decide the feasible platform (Truong and Hall 2013). This will help in grab the attention of baby boomers and will help to reach the target audience. Additionally, my organisation will be using online marketing plan through Facebook and Twitter marketing strategy in order to reach the target customers. At present, Facebook is the largest social media site with 2 billion monthly active users and Twitter has 330 million users globally in 2017. Online marketing plan My organisations PR team is going to open social media accounts on Facebook and Twitter. Thereafter, we shall be discussing about the goals and USP of our kids clothing section. Through social media, it would be easier to reach the customers through short videos, images and texts. Facebook and Twitter provide the opportunity to give advertisements on their sites at minimum pricing. As the organisation is in UK, the PR team will research about demographics. Thereafter, the PR needs to choose the schedule of the Facebook and Twitter marketing. This is really important and this should be really attractive in social media pages. Innovation has a big role to play in planning the Ad content. The Ad content will include some connecting words such as yours. This will also include some emotional words such as comforting and relaxing. The Ad content will be full of few images of best selling cloths. This is required to influence the buying behaviour of customers. An Ad containing attractive conveyable messages with some attractive images, status, videos, texts, stories and links do help in grabs the attention of the customers (Smith, Fischer and Yongjian 2012). Engaging the users on Facebook and Twitter is most important thing and my PR team will interact first with the customers and in case, customers ask about any query, the PR team will answer back politely. In order to engage the customers on online marketing plan, it will need to enable the users to talk about the organisation. Moreover, PR team will also use the social media analytic tool in order to make customer satisfy and engage on social media. It is needed to lead the users into customers through social media. Posting the websites link on social media pages can increase the traffic on website. Activities Facebook Twitter Social media site focus Mainly content, images, stories Mainly videos and images Company brand presence Facebook Business Page Profile page (hashtag) Viral brand exposure Likes, comments and share Retweets or follows Impact on web traffic Direct link of website and e-commerce Direct link with content posted Advertising opportunities Facebook ads Premium ads Sponsored ads Promoted tweets Promoted trends Promoted accounts Content posting time Between 1pm 7pm Between 9pm 11pm Table: Social media marketing plan (Source: Self-develop) Budget This is another very important segment of the online marketing for the chosen product. This should be pre-planned in order to bear the expenditures required for the online marketing (Potocan 2016). The cost of online marketing will be approximately around 250 every month. The online marketing will continue till 12 months ever since its start. The cost is mentioned for a single month. Both Facebook and Twitter platforms will be used for 12 months in order to reach the target customers. Monitoring the online marketing campaign The tracking of the performance can be done with the help of some tricks such as assigning coupon or sales codes for placing each advertisement. It is important to measure the conversion rates at the selected social media platforms. This will be calculates based on hits per day. The number of hits per day will definitely tell that whether everything is going as according to the plan or there is a need to bring some changes in the existing ad quality (Ludwig et al. 2013). Moreover, ROI (Return of Investment) tactics can be helpful to understand the conversion rate (Berthon et al. 2012). Moreover, tracking and analysing the online activities can be done by social media analytical tools like Socialbakers, Google Analytics, Buffer, Buffer and others. My organisation will use Hotsuite software in order to engage the customers and to understand the minds of the customers. Approach to gain agreement for the marketing plan At first, building coalition among all the departments is needed and the online marketing plan will be sent to the departments for understanding. Thereafter, the approach to get the agreement on the constructed marketing plan will be to send an approval seeking letter to the senior department of the company. This is required as the required budget and the related resources need a significant investment. An investment can never happen without a proper concern from the companys directors. Additionally, a detailed plan including the expenses and the related activities are needed to be presented to the directors of the company. The marketing plan can never happen without a significant approval from the directors of the company (McDonald and Wilson 2016). The senior marketer needs to create a vision of the marketing plan it is more like a projection to the executive boards. Moreover, the originator of the plan must not leak all the information about the marketing before the presentation. Keeping the plan fresh and delivering the presentation with confidence pulls better chance to approve it. Evaluation measures for the marketing plan There are various ways, which can be used to measure or evaluate the effectiveness of an implemented marketing plan. Those ways include but are not limited to such as Return on Investment (ROI), Brand Value, Customer Satisfaction and Market Share. For the particular online marketing plan, two strategies will be sued to evaluate the effectiveness of it. The first of the strategy is the Brand Value. The purpose behind the online marketing was to get strong responses on the chosen products (Krasnikov and Jayachandran 2013). It all depends on how they execute the plan. This also depends hugely on the companys directors as their supports are utterly required. Their approval will only support the plan with the required funding and the related resources. Moreover, the Ad team needs to be innovative in giving the Ad an attractive look. It is indeed necessary that the Ad is worth grabbing. This simply means that the objective will serve in enhancing the brand recognition into a wider customer base. An online marketing will eventually help in reaching to a wider customer base. Moreover, the number of hit in the different chosen social media platforms for the chosen Ad will define the level of success achieved. The level of brand recognition will define a particular level of success achieved. Another method of evaluation will be the Market Share. An elevated market share will define the differences occurred due to the change marketing strategies. Market shares will only define the elevation when there is a rise in the sales or there is a good response to the chosen product line (Kumar and Mirchandani 2012). Conclusion The fashion clothing organisation has its significance presence in the United Kingdom or in some other parts of world. The company has earned good reputation in the retailing industry. However, the rising competition in the retailing industry for cheaper prices and quality product has created the urgency to have an effective strategy to capture the existing and the other new market with some effective marketing strategies. The study has exactly produced the same outcome. The senior marketing manager in the selected company has planned some effective online marketing strategies for some specifically highly selling products of it. The plan is very effective and so the selected product line. References Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. 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